Top 5 Instagram Live Ideas
One of the quickest and most efficient ways to connect with your ideal audience is by going live on Instagram. Plus did you know that live video is given priority in the newsfeed? We’ve covered how to feel confident in front of a video camera before – but how can you use going live strategically, and how do you keep your audience engaged? Here are my top 5 tips for impactful IG Lives that will help you boost your business and brand!
PROVIDE INSTANT VALUE
1 – A Q&A
Announce this in your stories and feed prior to going live and ask people to submit any questions they have for you. Then go live to answer them, and invite the viewers to ask additional questions in the comments.
SHOW YOUR SKILLS
2 – A Mini-Webinar/Training
If you’re a service-based entrepreneur, give your audience a taste of your expertise by doing a mini training or webinar live on Instagram. If you’re product-based, showcase and demonstrate one of your bestsellers.
SHARE THE SPOTLIGHT
3 – An Interview
Invite an other expert in a field that would interest and benefit your audience and interview them on a specific topic. Think of this like a talkshow. Plus your guest will attract an audience of their own, so your reach can grow.
BACKSTAGE ACCESS
4 – Behind The Scenes
Take your audience with you during your workday. Allow them to be a fly on the wall as you and your team discuss a cool new project, samle or test a product, create content, ect. Or give them a tour of your workspace. Allow them to be a part of your day and get to know you better.
GO DEEP AND GET REAL
5 – Share Your Story
Allow yourself to be vulnerable and authentic when going live. This is what your audience will connect with. Use your live video to talk about your business values, or to address a current topic that is relevant to your brand. Or share what made you start your business in the first place. Encourage the audience to ask questions and to share their views as well.
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